Brand Audit + Strategy-led Growth System
This is our strategy-first methodology in action: clarity before execution, strategy before tactics.Knowledge | Insight | Wisdom | Ingenuity
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Our Promise
In 30 days, your brand will have a winning strategy and an actionable six-month marketing implementation blueprint. That's when sustainable growth and success become your reality.
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A Plan is Not a Strategy
A strategy specifies the outcome you wish to achieve. It establishes a set of choices that position you to win on the playing field you choose.
Strategy is developed through a strategic coherent theory based on:
Where you compete and why you matter
Who you serve best and the problems you solve
What value you deliver that earns trust and builds loyalty
How you fulfill your promise reliably and profitably
Without strategy, investing in SEO, websites, social content, advertising, and other tactics is throwing money at a game you can't win.
Book Your Free Strategy Session
30-minute Call • No obligation.
Gabriel and Marian Iglesias are master strategists, brand transformers, and premiumization experts. Their creativity, innovative approach, and solid sales background helped transform Zacapa, an unknown aged rum, into the global brand it is today.
How It Works: Two Strategic Phases in 30 Days
Phase 01
We assess where you are today
Brand Audit
Before we can define where you're going, we need to understand where you are. The Brand Audit is a comprehensive assessment of your current marketing, brand, competitive position, and customer perception.
What We Analyze:
Marketing & Brand Assessment: a review of how well your brand and marketing drive the right awareness, trust, and demand
Online Presence Review: Website, social media, digital footprint
Competitive Landscape Analysis: How you stack up against direct competitors
Existing Client Insight Interviews: What your best customers actually value about you
Industry Market Research: Trends, opportunities, positioning gaps
Deliverable: Mid-point presentation validating findings before we move to Phase 2
Schedule Free Strategy Session
Phase 02
We define where you're going next
Strategy Declaration™
With research and insights validated, we build your strategic roadmap. The Strategy Declaration is a comprehensive document that clarifies your position, targets your ideal customers, and prioritizes growth actions.
What You Receive:
Formal Strategy Declaration Document: Your complete strategic roadmap
Primary & Secondary Target Market Recommendations: Who to pursue first (and why)
Brand Positioning Recommendation: Your unique market differentiator
Customer Experience Map: How buyers move from awareness to purchase
Communication Strategy: Messaging framework for all touchpoints
Priority Growth Recommendation: Highest-impact next moves
Implementation Calendar: Timeline and sequencing for execution
Deliverable: Final presentation + complete documentation you own forever
Schedule Free Strategy Session
The Brand Audit + Strategy-led Growth System takes 30 days and includes three strategic meetings with your team.
By the end of the engagement, you'll receive a complete strategic roadmap that clarifies your market position, identifies your ideal target customers, and prioritizes the highest-impact growth actions. You'll know exactly what makes you different—and how to communicate it consistently across every touchpoint.
Investment: $10,000
Book Your Free Strategy Session
30-minute Call • No obligation.
How it Works
01 / Audit → Analysis of where Your Business or Brand Stand Today
02 / Declare → Creation of Your Winning Strategy
03 / Deliver → Your One-Year Strategy Roadmap
WE HAVE FANS
KIWI’s brand strategy and organic marketing tactics helped Dana Wine and Spirits transform Zacapa Rum from an unknown brand to the global brand it is today.
Lazaro Carbajal
DWS Importers
During my marketing and general management career with General Foods, I worked closely with many highly regarded professionals on major brands around the world, and Marian stacks up with the best of them. Marian is spirited, insightful, ethical and a pleasure to work with.
Arthur E. Trotman
Tetley USA
KIWI’s communication strategy was instrumental in helping Bustelo expand its reach among younger Hispanic consumers of different nationalities around the nation.
Donald Llopis
Bustelo Coffee Co.
Throughout the years, KIWI's creativity, resourcefulness, overall branding experience, and public relations expertise, have been a valuable asset to our company.
Ricardo Febres
Shaw-Ross Importers
KIWI has been instrumental in taking our organization to a new level of recognition in the community. Marian’s branding, public relations expertise, and guidance have had a significant impact in our organization.
Ana Ortega
Centro Mater Foundation
Great work, ideas, and professionalism. Throughout the years, KIWI helped us maintain Malta India as a staple item in the U.S. Hispanic market.
Pedro Romero
MASAS USA
Ready For Greater Growth and Profitability?Book Your Complimentary Strategy Session
Schedule a Complimentary Virtual Session
Select a time (30-minute Google Meet).
We chat and answer your questions.
You leave with recommendations.
You'll speak directly with Gabriel Iglesias. No pitch. No obligation.
Book Your Free Strategy Session