Frustrated with marketing that fails to deliver?

Your marketing lacks strategy. Strategy is the compass that guides marketing—the force that makes your company matter and compels clients to choose you over your competition.

Don’t have a strategy?
We will create one that gives you the best possible chance of winning.

Get Your Questions Answered And See If We’re A Fit

Knowledge | Insight | Wisdom | Ingenuity

Trusted By

A Plan is Not a Strategy

A strategy specifies the outcome you wish to achieve.

It establishes a set of choices that position you to win on the playing field you choose.

Strategy is created through a coherent strategic theory based on:

✓ What Value You Deliver That Earns Trust And Builds Loyalty
✓ How You Fulfill Your Promise Reliably And Profitably
✓ Where You Compete And Why You Matter
✓ Who You Serve Best And The Problems You Solve

Without strategy, investing in SEO, websites, social content, advertising, and other tactics is throwing money at a game you can’t win.

30-Minute Call · No Obligation.

“
Gabriel and Marian Iglesias are master strategists, brand transformers, and premiumization experts. Their creativity, innovative approach, and solid sales background helped transform Zacapa, an unknown aged rum, into the global brand it is today.
”
Ralph Reyes — Shaw-Ross Importers

What We Do

01/

Strategy • Fixed-Scope

Brand Audit + Strategy-led Growth System™

KIWI’s Brand Audit + Strategy-led Growth System™ is a comprehensive 30 day engagement that moves from analyzing your current brand standing to defining your ideal positioning, client profile, and optimal target market.

What You Get:

✓Brand Audit: Deep-dive analysis of your current market position, optimal target market, messaging effectiveness, and competitive landscape
✓Strategy Declaration™: Formal document with your winning strategy defined—establishing who you serve, how you compete, and what makes you different
✓Market positioning framework
✓Target audience definition
✓Value proposition architecture
✓Messaging foundation for all communication
✓The foundation that guides the brand’s marketing and communication

Investment: $10,000 • 30 Days Engagement
Your complete strategic foundation + six-month growth roadmap—designed for implementation whether you execute in-house or partner with us.

Start With Strategy

02/

Leadership • Monthly Retainer

Strategic Marketing Leadership + Chief Marketing Officer (CMO) Services

C-suite marketing leadership and accountability—without the C-suite salary. KIWI provides Fractional Chief Marketing Officer (CMO) services on a monthly retainer.

What You Get:

✓Executive-level strategic leadership and decision-making
✓Marketing strategy activation and oversight
✓Team management and vendor coordination
✓Performance tracking and optimization
✓Ongoing strategic guidance and course correction

Investment: $3,000–$15,000/month based on level of involvement, marketing budget, and strategic complexity
Strategic execution support that scales with your growth. Month-to-month engagement, cancellable with 30 days’ notice—No long term contract required.

Explore CMO Services

KIWI’s Formidable Mother-Son Duo

The Magic Starts Here

Three Decades. Two Generations. One Integrity-Led Service Philosophy.

Marian “M” Iglesias

Founder

✓35+ Years Strategy And Communication
✓Branding And Brand Realignment Specialist
✓Fortune 500 Advisor
✓Multicultural Communication Strategist

Gabriel Iglesias

President

✓20 Years Brand Strategist
✓10 Successful Years At Apple
✓Revenue-Driven Marketing Focus
✓Integrity-Driven Leadership

Learn About Us

30-Minute Call · No Obligation.

How It Works

💬

01 / Audit → Analysis Of Where Your Business Or Brand Stand Today

⚡

02 / Declare → Creation Of Your Winning Strategy

🚀

03 / Deliver → Your One-Year Strategy Roadmap

WE HAVE FANS

“KIWI’s brand strategy and organic marketing tactics helped Dana Wine and Spirits transform Zacapa Rum from an unknown brand to the global brand it is today.”

Lazaro Carbajal

DWS Importers

“During my marketing and general management career with General Foods, I worked closely with many highly regarded professionals on major brands around the world, and Marian stacks up with the best of them. Marian is spirited, insightful, ethical and a pleasure to work with.”

Arthur E. Trotman

Tetley USA

“KIWI’s communication strategy was instrumental in helping Bustelo expand its reach among younger Hispanic consumers of different nationalities around the nation.”

Donald Llopis

Bustelo Coffee Co.

“Throughout the years, KIWI’s creativity, resourcefulness, overall branding experience, and public relations expertise, have been a valuable asset to our company.”

Ricardo Febres

Shaw-Ross Importers

“KIWI has been instrumental in taking our organization to a new level of recognition in the community. Marian’s branding, public relations expertise, and guidance have had a significant impact in our organization.”

Ana Ortega

Centro Mater Foundation

“Great work, ideas, and professionalism. Throughout the years, KIWI helped us maintain Malta India as a staple item in the U.S. Hispanic market.”

Pedro Romero

MASAS USA

Common Questions

💬 What is the Brand Audit + Strategy-led Growth System engagement? ▸

It’s a comprehensive 30 day engagement composed of an Audit—where we conduct an in-depth analysis of your brand—and the Strategy Declaration, the formal document that states the coherent strategy we have created to give your business the best possible chance of winning.

💬 Why do you require the Brand Audit + Declaration before ongoing work? ▸

Unless a business has a solid strategy in place, this engagement is required. Without a coherent strategy, messaging does not connect with consumers, and marketing fails to deliver results.

💬 What happens after the Brand Audit + Declaration? ▸

Most clients transition to our Chief Marketing Officer (Fractional CMO) Services, where we provide ongoing marketing and strategic leadership to activate and execute the Strategy Declaration. Once the strategy is in place, clients can also engage KIWI for specific projects like website development and other marketing projects.

💬 How is this different from a typical marketing agency? ▸

We lead with strategy, not tactics. Most agencies sell you campaigns. We build the foundation those campaigns should be built on—so everything you do after works better.

💬 What’s included in Fractional Chief Marketing Officer (CMO) Services? ▸

Our Fractional CMO Services provide high-level marketing expertise and leadership on a monthly retainer. You get strategic guidance, team oversight, vendor management, and performance accountability—without hiring a full-time executive. Investment: $3,000–$15,000/month.

Ready For Greater Growth and Profitability?

Book Your Complimentary Strategy Session

30-Minute Call · No Obligation.