Frustrated with marketing that fails to deliver?
Your marketing lacks strategy. Strategy is the compass that guides marketing—the force that makes your company matter and compels clients to choose you over your competition.
Don't have a strategy?We will create one that gives you the best possible chance of winning.
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Get Your Questions Answered And See If We're A Fit
Knowledge | Insight | Wisdom | Ingenuity
TRUSTED BY
A Plan is Not a Strategy
A strategy specifies the outcome you wish to achieve.It establishes a set of choices that position you to win on the playing field you choose.
Strategy is created through a coherent strategic theory based on:
What value you deliver that earns trust and builds loyalty
How you fulfill your promise reliably and profitably
Where you compete and why you matter
Who you serve best and the problems you solve
Without strategy, investing in SEO, websites, social content, advertising, and other tactics is throwing money at a game you can't win.
Book Your Free Strategy Session
30-minute Call • No obligation.
Gabriel and Marian Iglesias are master strategists, brand transformers, and premiumization experts. Their creativity, innovative approach, and solid sales background helped transform Zacapa, an unknown aged rum, into the global brand it is today.
Our Promise
In 30 days, your brand will have a winning strategy and an actionable six-month marketing implementation blueprint. That's when sustainable growth and success become your reality.Contact Gabriel Now
What We Do
01/
Strategy • Fixed-scope
Brand Audit + Strategy-led Growth System™
KIWI's Brand Audit + Strategy-led Growth System™ is a comprehensive 30 day engagement that moves from analyzing your current brand standing to defining your ideal positioning, client profile, and optimal target market.
What You Get:
Brand Audit: Deep-dive analysis of your current market position, optimal target market, messaging effectiveness, and competitive landscape
Strategy Declaration™: Formal document with your winning strategy defined—Establishing who you serve, how you compete, and what makes you different
Market positioning framework
Target audience definition
Value proposition architecture
Messaging foundation for all communication
The foundation that guides the brand’s marketing and communication
This is our strategy-led methodology in action: Strategy governs every marketing decision and all business communication.
Investment: $10,000 | 30 Days EngagementYour complete strategic foundation + six-month growth roadmap—designed for implementation whether you execute in-house or partner with us.
02/
Leadership • Monthly Retainer
Strategic Marketing Leadership + Chief Marketing Officer (CMO) Services
C-suite marketing leadership and accountability—without the C-suite salary. KIWI provides Fractional Chief Marketing Officer (CMO) services on a monthly retainer.
What You Get:
Executive-level strategic leadership and decision-making
Marketing strategy activation and oversight
Team management and vendor coordination
Performance tracking and optimization
Ongoing strategic guidance and course correction
This is where your Strategy Declaration comes to life—with the leadership to execute, measure, and adapt.
Investment: $3,000-$15,000/month based on level of involvement, marketing budget, and strategic complexityStrategic execution support that scales with your growth. Month-to-month engagement, cancellable with 30 days' notice—No long term contract required.
Book Your Free Strategy Session
30-minute Call • No obligation.
How it Works
01 / Audit → Analysis of where Your Business or Brand Stand Today
02 / Declare → Creation of Your Winning Strategy
03 / Deliver → Your One-Year Strategy Roadmap
WE HAVE FANS
KIWI’s brand strategy and organic marketing tactics helped Dana Wine and Spirits transform Zacapa Rum from an unknown brand to the global brand it is today.
Lazaro Carbajal
DWS Importers
During my marketing and general management career with General Foods, I worked closely with many highly regarded professionals on major brands around the world, and Marian stacks up with the best of them. Marian is spirited, insightful, ethical and a pleasure to work with.
Arthur E. Trotman
Tetley USA
KIWI’s communication strategy was instrumental in helping Bustelo expand its reach among younger Hispanic consumers of different nationalities around the nation.
Donald Llopis
Bustelo Coffee Co.
Throughout the years, KIWI's creativity, resourcefulness, overall branding experience, and public relations expertise, have been a valuable asset to our company.
Ricardo Febres
Shaw-Ross Importers
KIWI has been instrumental in taking our organization to a new level of recognition in the community. Marian’s branding, public relations expertise, and guidance have had a significant impact in our organization.
Ana Ortega
Centro Mater Foundation
Great work, ideas, and professionalism. Throughout the years, KIWI helped us maintain Malta India as a staple item in the U.S. Hispanic market.
Pedro Romero
MASAS USA
Common Questions
Ready For Greater Growth and Profitability?Book Your Complimentary Strategy Session
Schedule a Complimentary Virtual Session
Select a time (30-minute Google Meet).
We chat and answer your questions.
You leave with recommendations.
You'll speak directly with Gabriel Iglesias. No pitch. No obligation.
Book Your Free Strategy Session