Frustrated with marketing that fails to deliver?

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We create strategy-led brand transformations that stabilize, refocus, and accelerate growth—in 30 days.

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Knowledge | Insight | Wisdom | Ingenuity

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30-Day Brand Transformation

KIWI Strategic is the only brand marketing firm with Fortune 500 expertise providing strategy-led brand transformations in 30-days.

MAKING CHANGE HAPPEN SINCE 1994

30-Minute Call · No Obligation.

“

Gabriel and Marian Iglesias are master strategists, brand transformers, and premiumization experts. Their creativity, innovative approach, and solid sales background helped transform Zacapa, an unknown aged rum, into the global brand it is today.

Ralph Reyes, Shaw-Ross Importers

”

What We Do

01/

Strategy • Fixed-Scope

KIWI 30-Day Brand Transformation

A comprehensive 30-day engagement composed of a Brand Audit that examines the current state of the business, in order to create a comprehensive and outcome-driven Master Strategy Plan. A governing document that establishes the strategy’s fundamental principles, its directives, and guides it for a lifetime. The Master Strategy Plan also protects brand equity, sets boundaries, directs all business decisions, and brand interactions.

Inside the engagement:

Brand Audit

✓Discovery Meeting—Branding and Marketing
✓Total Online Presence Audit
✓Competitive Landscape Analysis
✓Core Message and Satisfied Client Interviews
✓Mid-Point Meeting—Verification Audit Data
✓Client Experience Roadmap

Master Strategy Plan

✓Master Strategy Plan Fundamentals
✓Strategy Directives
✓Execution Calendar
✓Master Strategy Plan Presentation

Investment: $10,000 • 30-Day Engagement
Your strategic foundation and 90-day actionable marketing blueprint, with an execution calendar and strategic recommendations.

Start With Strategy

02/

Leadership • Monthly Retainer

Strategic Marketing Leadership + Chief Marketing Officer (CMO) Services

C-suite marketing leadership and accountability—without the C-suite salary. KIWI provides Fractional Chief Marketing Officer (CMO) services on a monthly retainer.

What You Get:

✓Executive-level strategic leadership and decision-making
✓Marketing strategy activation and oversight
✓Team management and vendor coordination
✓Performance tracking and optimization
✓Ongoing strategic guidance and course correction

This is where your 30-Day Brand Transformation comes to life—with the leadership to execute, measure, and adapt.

Investment: $3,000–$15,000/month based on level of involvement, marketing budget, and strategic complexity
Strategic execution support that scales with your growth. Month-to-month engagement, cancellable with 60 days’ notice—No long term contract required.

Explore Fractional CMO

KIWI’s Formidable Mother-Son Duo

THE MAGIC STARTS HERE

Three Decades. Two Generations. One Integrity-Led Service Philosophy.

Marian “M” Iglesias

Founder

✓35+ Years Strategy And Communication
✓Branding And Brand Realignment Specialist
✓Fortune 500 Advisor
✓Multicultural Communication Strategist

Gabriel Iglesias

President

✓20 Years Brand Strategist
✓10 Successful Years At Apple
✓Revenue-Driven Marketing Focus
✓Integrity-Driven Leadership

Marian “M” Iglesias

Founder

✓35+ Years Strategy And Communication
✓Branding And Brand Realignment Specialist
✓Fortune 500 Advisor
✓Multicultural Communication Strategist

Gabriel Iglesias

President

✓20 Years Brand Strategist
✓10 Successful Years At Apple
✓Revenue-Driven Marketing Focus
✓Integrity-Driven Leadership

Learn About Us

30-Minute Call · No Obligation.

How It Works

01 / Audit → Analysis Of Where Your Business Or Brand Stand Today

02 / Declare → Creation Of Your Winning Strategy

03 / Deliver → Your Strategy Roadmap

WE HAVE FANS

“KIWI’s brand strategy and organic marketing tactics helped Dana Wine and Spirits transform Zacapa Rum from an unknown brand to the global brand it is today.”

Lazaro Carbajal

DWS Importers

“During my marketing and general management career with General Foods, I worked closely with many highly regarded professionals on major brands around the world, and Marian stacks up with the best of them. Marian is spirited, insightful, ethical and a pleasure to work with.”

Arthur E. Trotman

Tetley USA

“KIWI’s communication strategy was instrumental in helping Bustelo expand its reach among younger Hispanic consumers of different nationalities around the nation.”

Donald Llopis

Bustelo Coffee Co.

“Throughout the years, KIWI’s creativity, resourcefulness, overall branding experience, and public relations expertise, have been a valuable asset to our company.”

Ricardo Febres

Shaw-Ross Importers

“KIWI has been instrumental in taking our organization to a new level of recognition in the community. Marian’s branding, public relations expertise, and guidance have had a significant impact in our organization.”

Ana Ortega

Centro Mater Foundation

“Great work, ideas, and professionalism. Throughout the years, KIWI helped us maintain Malta India as a staple item in the U.S. Hispanic market.”

Pedro Romero

MASAS USA

Common Questions

💬 What is the 30-Day Brand Transformation engagement? ▸

It’s a comprehensive 30 day engagement composed of an Audit—where we conduct an in-depth analysis of your brand. The 30-Day Brand Transformation is the formal document that states the coherent strategy we have created to give your business the best possible chance of winning.

✓Brand Audit Report: Deep analysis of your brand positioning, target market, client profile and competitive landscape
✓Master Strategy Plan: Your formal winning strategy—A formal document describing your market position, target market(s), ideal client profile, value proposition, and brand promise
✓90-Day Strategic Marketing Blueprint

Unless a business has a solid strategy in place, this engagement is required. Without a coherent strategy, messaging does not connect with consumers, and marketing fails to deliver results.

💬 Why do you require the 30-Day Brand Transformation before ongoing work? ▸

Because marketing without strategy is fundamentally ineffective. Without a coherent strategy, messaging fails to connect with audiences and campaigns fail to deliver results. Our commitment to client success means we only engage where we can create genuine value—and that requires strategy as the foundation.

💬 What happens after the 30-Day Brand Transformation? ▸

Most clients transition to our Chief Marketing Officer (Fractional CMO) Services, where we provide ongoing marketing and strategic leadership to activate and execute the 30-Day Brand Transformation.

Once the strategy is in place, clients can also engage KIWI for specific projects like website development and other marketing projects.

💬 How is this different from a typical marketing agency? ▸

Most marketing agencies pitch marketing tactics, SEO, and social media initiatives to clients, promising they will resonate with their consumers and generate new business—even though they may not know who those consumers are or what they value. The evidence-based truth is that marketing without strategy fails to connect and can’t deliver results. That is why KIWI starts with strategy. Always.

💬 What’s included in Fractional Chief Marketing Officer (CMO) Services? ▸

Our Fractional CMO Services provide high level marketing expertise and leadership on a monthly retainer basis. You get strategic guidance, team oversight, vendor management, and performance accountability—without hiring a full-time executive.

We activate your 30-Day Brand Transformation through:

✓Strategic planning and decision-making
✓Marketing team leadership
✓Campaign development and oversight
✓Performance tracking and optimization
✓Quarterly Report to measure progress and identify challenges
✓Ongoing strategic guidance

Investment varies based on budget and scope of engagement. Cost ranges from $3,000 – $15,000 per month.

Ready For Greater Growth and Profitability?

Book Your Complimentary Strategy Session

30 Minutes With Gabriel

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30-Minute Call · No Obligation.