Strategy-Led Brand Transformation

KIWI starts with strategy. Always.

Knowledge | Insight | Wisdom | Ingenuity

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Process: Two Phases | Three Meetings | 30 Days

Phase 01

Brand Audit

Before determining the best destination, we need to understand where you are. The Brand Audit is a comprehensive assessment of your business: marketing, brand, competitive position, and customer perception.

Meeting First Meeting | Discovery

What We Analyze:

✓ Understanding your Business—In-depth interview with principals to gain knowledge and insights about the business, current strategy and marketing efforts.
✓ Total Online Presence Audit: Website, social media, and digital footprint research.
✓ Competitive Landscape Analysis: Where you stand among direct competitors.
✓ Satisfied Client Research and Interviews: Interviews to gain knowledge of your brand’s current strengths and weaknesses.

Meeting Mid-point presentation validating findings before we move to Phase 2

Phase 02

Strategy-Led Brand Transformation

With research and insights validated and rigorously analyzed, KIWI creates the Master Strategy Plan—a governing document that establishes the strategy’s fundamental principles, its directives, and guides it for a lifetime. The Master Strategy Plan also protects brand equity, sets boundaries, directs all business decisions, and brand interactions.

What You Receive:

✓ Master Strategy Plan—fundamental principles and directives of the business strategy.
✓ Customer Experience Optimization Map—Our process is divided into six key stages: Awareness, Acquisition, Onboarding, Engagement, Retention, and Advocacy. This path allows brands to provide evidence-based, fully optimized interactions that increase revenue, satisfaction, and loyalty. KIWI develops customer journey maps and recommendations based on the brand’s ideal client profile.
✓ Communication Strategy Guide—Based on research to create effective content and maximize lead generation opportunities.
✓ High Impact Recommendation Playbook—Based on industry, target market and ideal client profiles, a manual outlining brand-aligned initiatives and activities that can be implemented immediately.
✓ Execution Calendar—A 90-day calendar of activities with channels, descriptions, cadence, and priorities.

Meeting Final presentation + complete documentation you own forever

KIWI Starts With Strategy. Always.

KIWI’s Master Strategy Plan gives you a precise point of differentiation and framework to rise above the competition and truly stand out in your industry. You will walk away with a strategy that defines your unique edge and builds a story your competitors can’t replicate. You can implement the plan flawlessly in-house, with the option to engage our CMO services if leadership support is needed. Let us help you create the strategic blueprint that positions your business exactly where it belongs: at the top.

Investment: $10,000

KIWI Strategic—Making Change Happen Since 1994

“

Gabriel and Marian Iglesias are master strategists, brand transformers, and premiumization experts. Their creativity, innovative approach, and solid sales background helped transform Zacapa, an unknown aged rum, into the global brand it is today.

Ralph Reyes, Shaw-Ross Importers

”

Ready For Greater Growth and Profitability?

Book Your Complimentary Strategy Session

30 Minutes With Gabriel

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(30-min Meet)

We chat & answer your questions

You leave with clear next steps

Limited spots each week.

30-Minute Call · No Obligation.