C-suite marketing leadership and accountability—without the C-suite salary.
Knowledge | Insight | Wisdom | Ingenuity
Trusted By
Executive-level strategic marketing leadership and decision-making.
Here is where your 30-Day Brand Transformation comes to life—with the leadership to execute, measure, and adapt.
Grow Faster with a Fractional Chief Marketing Officer
PRO
Expertise
Your overall marketing strategy will not rely on inexperienced marketers. KIWI will set up a system that, based on your strategy, will guide your marketing and direct implementation.
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Cost
You gain strategic direction, performance tracking, and actionable insights—without the cost of an agency or a full-time Chief Marketing Officer (CMO) on the payroll.
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Liberated to Lead
KIWI provides strategic marketing leadership—leading vendors, coaching your team, guiding implementation, and monitoring adherence to the brand’s strategy focused philosophy. Allowing principals to concentrate on profits and growth.
30-Minute Complimentary Call
Questions for Gabriel and Marian?
Chief Marketing Officer (CMO) Services
What is a Fractional CMO?
✓Definition: A fractional CMO is the executive responsible for adherence to brand strategy, managing brand positioning, and leading all marketing teams and operations on a flexible part-time basis.
✓The Problem / Solution: Instead of committing to a full-time role, companies can access CMO-level guidance as needed. Excellent option for growth-focused companies not ready for a permanent executive hire.
✓Market Comparison: A full-time CMO costs $275,000 to $375,000 annually. The fractional model delivers marketing expertise and executive-level leadership that scales with your needs—at a fraction of the cost.
Fractional CMO Responsibilities
✓Strategic Planning: Define and lead short- and long-term marketing strategies aligned with company goals
✓Problem Solving: Diagnose bottlenecks and remove obstacles that slow down growth
✓Team Leadership: Inspire and guide your in-house marketing team, ensuring they stay focused on high-impact initiatives
✓External Collaboration: Coordinate efforts with trusted agencies, contractors, and technology partners
✓Market Analysis: Track industry trends, customer behavior, and competitor activity to identify opportunities
✓Customer Experience: Improve every stage of the customer journey, boosting satisfaction, retention, and loyalty
✓Data and KPIs: Establish clear metrics, reporting systems, and accountability measures
Maximum Growth in Minimum Time
KIWI's fractional CMO services provide leadership and brand marketing expertise. They function as part of your executive team, shaping marketing execution and guiding business direction. They integrate seamlessly with leadership, and team members, protecting your brand equity, and ensuring strategy and execution are always brand aligned.
Investment: $3,000–$15,000/month based on level of involvement, marketing budget, and strategic complexity
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Gabriel and Marian Iglesias are master strategists, brand transformers, and premiumization experts. Their creativity, innovative approach, and solid sales background helped transform Zacapa, an unknown aged rum, into the global brand it is today.
