Strategic Marketing Leadership + Chief Marketing Officer (CMO) Services
C-suite marketing leadership and accountability—without the C-suite salary.Knowledge | Insight | Wisdom | Ingenuity
TRUSTED BY
Our Promise
In 30 days, your brand will have a winning strategy and an actionable six-month marketing implementation blueprint. That's when sustainable growth and success become your reality.
Contact Gabriel Now
Executive-level strategic marketing leadership and decision-making
Here is where your Strategy Declaration comes to life—with the leadership to execute, measure, and adapt.Grow Faster with a Fractional Chief Marketing Officer
Expertise
Your overall marketing strategy will not rely on inexperienced marketers. KIWI will set up a system that, based on your strategy, will guide your marketing and direct implementation.Cost
You gain strategic direction, performance tracking, and actionable insights—without the cost of an agency or a full-time Chief Marketing Officer (CMO) on the payroll.Liberated to Lead
KIWI provides strategic marketing leadership—leading vendors, coaching your team, guiding implementation, and monitoring adherence to the brand’s strategy focused philosophy. Allowing principals to concentrate on profits and growth.Book Your Free Strategy Session
30-minute Call • No obligation.
Gabriel and Marian Iglesias are master strategists, brand transformers, and premiumization experts. Their creativity, innovative approach, and solid sales background helped transform Zacapa, an unknown aged rum, into the global brand it is today.
Chief Marketing Officer (CMO) Services
What is a Fractional CMO?
Definition: A fractional CMO is the executive responsible for adherence to brand strategy, managing brand positioning, and leading all marketing teams and operations on a flexible part-time basis
The Problem/Solution: Instead of committing to a full-time role, companies can access CMO-level guidance as needed. Excellent option l for growth-focused companies not ready for a permanent executive hire
Market Comparison: A full-time CMO costs $275,000 to $375,000 annually. The fractional model delivers marketing expertise and executive-level leadership that scales with your needs—at a fraction of the cost
Schedule Free Strategy Session
Fractional CMO Responsibilities
Strategic Planning: Define and lead short- and long-term marketing strategies aligned with company goals
Problem Solving: Diagnose bottlenecks and remove obstacles that slow down growth
Team Leadership: Inspire and guide your in-house marketing team, ensuring they stay focused on high-impact initiatives
External Collaboration: Coordinate efforts with trusted agencies, contractors, and technology partners
Market Analysis: Track industry trends, customer behavior, and competitor activity to identify opportunities for expansion
Customer Experience: Improve every stage of the customer journey, boosting satisfaction, retention, and loyalty.
Data and KPIs: Establish clear metrics, reporting systems, and accountability measures so your team operates with focus and transparency
Schedule Free Strategy Session
Maximum Growth in Minimum Time
Your fractional CMO should act as more than just a consultant, they function as part of your executive team, shaping both your marketing execution and broader business direction. With KIWI Strategic serving as your fractional CMO, we integrate seamlessly with leadership, ensuring strategy and execution stay aligned.
Investment: $3,000-$15,000/month based on level of involvement, marketing budget, and strategic complexity
Book Your Free Strategy Session
30-minute Call • No obligation.
How it Works
01 / Audit → Analysis of where Your Business or Brand Stand Today
02 / Declare → Creation of Your Winning Strategy
03 / Deliver → Your One-Year Strategy Roadmap
WE HAVE FANS
KIWI’s brand strategy and organic marketing tactics helped Dana Wine and Spirits transform Zacapa Rum from an unknown brand to the global brand it is today.
Lazaro Carbajal
DWS Importers
During my marketing and general management career with General Foods, I worked closely with many highly regarded professionals on major brands around the world, and Marian stacks up with the best of them. Marian is spirited, insightful, ethical and a pleasure to work with.
Arthur E. Trotman
Tetley USA
KIWI’s communication strategy was instrumental in helping Bustelo expand its reach among younger Hispanic consumers of different nationalities around the nation.
Donald Llopis
Bustelo Coffee Co.
Throughout the years, KIWI's creativity, resourcefulness, overall branding experience, and public relations expertise, have been a valuable asset to our company.
Ricardo Febres
Shaw-Ross Importers
KIWI has been instrumental in taking our organization to a new level of recognition in the community. Marian’s branding, public relations expertise, and guidance have had a significant impact in our organization.
Ana Ortega
Centro Mater Foundation
Great work, ideas, and professionalism. Throughout the years, KIWI helped us maintain Malta India as a staple item in the U.S. Hispanic market.
Pedro Romero
MASAS USA
Ready For Greater Growth and Profitability?Book Your Complimentary Strategy Session
Schedule a Complimentary Virtual Session
Select a time (30-minute Google Meet).
We chat and answer your questions.
You leave with recommendations.
You'll speak directly with Gabriel Iglesias. No pitch. No obligation.
Book Your Free Strategy Session